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The Thayer Institute for Performance Virtuosity

The Thayer Institute–part of Leadership TBD–is a non-profit organization dedicated to preserving the life’s work and legacy of Dr. Lee Thayer and helping continue to spread his singular approach to leadership thinking, being, and doing.

The Thayer Institute was founded to create more relevance and meaning in people’s lives by equipping them with the thinking, the character, and the tools necessary to change themselves for the better and, in doing so, change the world for the better.

The Institute is overseen by Dr. Thayer’s daughter and protégé, Joelle Thayer.
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"With all the books and articles written about Leadership, and all the times the word is used every day, I wondered what it REALLY means to lead. Studying Dr. Lee Thayer’s writing and principles has changed the way I think, the way I show up, the questions I ask, the way I listen to answers, and the answers I give."

Jeannette Hobson

Vistage Master Chair
"Dr. Thayer’s insight guides the development of both your personal and your organization’s capabilities around clarifying a true purpose for inspired leadership. His learnings have provided a wholly different concept about how I lead my organizations."

Dick Shorten

Vistage Chairman Emeritus
"Thayer… is refreshing, authentic, and has a penetrating integrity. Don’t take it lightly."

Max De Pree

Chairman Emeritus, Herman Miller, Inc., Author of Leadership Is an Art
"If you truly want to reinvent yourself ... and have a deep passion to change and improve, read Lee Thayer…"

Larry Bull

CEO, Createch Machine & Design
"On Lee Thayer's work with Johnsonville Sausage: 'The most remarkable example of organizational transformation...'"
Tom Peters

Tom Peters

Business Author & Speaker
"Lee Thayer gave me the best advice I ever received."

Ralph Stayer

CEO Johnsonville Sausage