Are you learning as fast as the world is changing?
You've built something real. Your decisions now shape systems, people, and futures. Leadership TBD provides strategic thought partnership for CEOs operating under real consequence — not by chasing answers, but by sharpening how they think.
Clarity that changes everything.
Clarity that changes everything.
Joelle Thayer — Founder, Leadership TBD
“The work is personal.”
This isn’t for everyone.
But if you recognize yourself here—keep reading.
LeadershipTBD is for CEOs who:
Have built something real, and still want more
Crave better thinking, not just more conventional advice
Are tired of rooms that play it safe
Are ready to reflect, evolve, and lead differently
Want to be challenged, not just supported.
Don’t need validation, they want transformation
If this resonates, you already know.
This isn’t coaching. It’s consequence.
Leadership TBD exists for leaders who have outgrown surface-level solutions.
This is where serious CEOs go when conventional coaching, curated content, and clever frameworks stop working.
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We challenge how you think about them
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We refine the questions
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We operate where the stakes are real
Thinking that moves.
Built to evolve.
Leadership refined.
Thinking that moves. Built to evolve. Leadership refined.
“What matters most is who you are becoming.”
— Dr. Lee Thayer
The Work
This is where you become the leader your future requires.
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The core engagement is private 1:1 partnership — confidential, rigorous, conducted virtually and in person. This is disciplined work focused on how you frame problems, assign ownership, anticipate consequence, and perform your role when certainty fails. Not performance tips. Not accountability theater. Judgment refined where it matters.
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About the Founder
This work is personal — because leadership under consequence is personal. I built Leadership TBD for CEOs who have already proven themselves — and know that the next edge will not come from more advice, but from sharper thinking.
Joelle Thayer — Founder, Leadership TBD
Before founding Leadership TBD, I spent three decades inside complex, high-performance enterprises where execution was visible and accountability could not be delegated. Strategy either survived contact with reality — or it didn’t.
The experience shapes every engagement.
The discipline underlying the work is grounded in the doctrine of Dr. Lee Thayer — leadership as thinking, being, and doing under consequence. Not inspiration. A standard.
Leadership TBD is my applied expression of that standard — tested in live enterprise, refined through real decisions.
I don’t offer answers. I refine how leaders think — so their decisions hold.
Start the conversation.
If this resonates, don’t apply.
Start a conversation.
Private. Direct. Focused.